Scouting
Systematic sourcing approach leveraging more than 50 years experience
Development of country/ region specific “new differentiated stories” through intense interaction with distributors
Definition of brand & design, pricing, customer market segment
Leverage of distributors and key customer as sounding board
Top down identification of regions
Bottom up identification of potential targets through established partner network
Leverage of very strong network with oenologists, agronomist and specialized suppliers in Spain, Italy, Portugal, Argentina and France
Leverage network with wineries based on relationships developed during more than 20 years
Site visits
Comprehensive assessment of broad range of data
Comprehensive assessment of technical and commercial capabilities of management team
Proprietary multi dimensional assessment methodology – developed and finetuned during last 15 years – to assess premium potential of winery